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"No, I'm Terribly Sorry...
I'm Not Accepting New Clients Right Now." |
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Do you sell a service? Could you?
Don't Sell a Service?
People will pay for skills or knowledge that others (such as you) possess, if it costs less to pay for it
than to learn how and then spend the actual time to do it, themselves!
Service-Selling Facts Of LifeLet's back up a bit and review some "service-selling fundamentals"...Fact #1 The sale of a service is basically the sale of specialized time... someone with a specific knowledge or ability sells hours which deliver solutions required by a "client." Fact #2 The Net is largely used by people to search for specialized information and solutions! Fact #3 The "delivery" of a service is frictionless. In other words, you do not have to pick-pack-and-ship products (the way Amazon does, for example). Conclusion There is no better way to grow your service-delivery business than through a Web site that works. The basic concept is so obvious... 
STEP 1) An over-busy surfer who needs your service,
during a quest for information or a solution, finds you, a service
seller who OVERdelivers that sought-after info through your Web site.
STEP 2) The surfer is PREsold (i.e., you gain trust and credibility). STEP 3) The surfer wants more information, signs up for your specialized e-zine. STEP 4) It's a matter of time before that surfer contacts you or sends that first "RFQ" ("Request for Quote"). It is all so obvious. And yet... the selling of services through the Net is, by far, the most overlooked opportunity today. 
Right At This Moment, A Prospective Client Is At Google...
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A new patient (I'm removing her name due to patient confidentiality) just sent me this email to introduce herself and ask for an appointment. She is contacting me from Sacramento, which is 120 miles from my office! |
Did you notice the mention of "C-T-P-M" above. That natural, powerful process, together with the complete set of tools to execute the process flawlessly, is what makes SBI! sites so successful.
As a example, consider our own company, SiteSell.com. We are always on the hunt for
great global talent to add to our team. We use the Net...
We found these service sellers because they were all ahead of their time,
clever and tech-savvy. They had all developed "theme-based content sites" that PREsold us
(more on this concept in a bit).
Net result?
Any service seller
can and should do exactly the same by using SBI!.
Do it before your competitors do, because the Net is becoming the way to
find global service sellers.
The services mentioned above are excellent examples of service sellers who have a
global clientele (they do not have to live or work near their clients)...
Other examples of a "global service?" Sure, the following are but a few of the millions of specialized knowledge or skill sets that can be "sold," and that do not require you to be physically present with your client...
We call them "local" services. These service sellers must
be out of luck, right?
Wrong. The "coming online" of local businesses is a major trend
that is just beginning.
If yours is a local service, one that is
provided to local clients, please click here to see how to develop a solid Web presence, generate targeted traffic, build loyalty through a newsletter for clients, get the edge on local competition, and add new income streams.
The rest of this site (below) focuses upon service sellers who have a global clientele.
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You may do your services offline or online, but more and more people are using the Net to find the right service provider for their needs. Will they find you? Be sure with a Site Build It! Web site! Build one yourself or have SiteSell Services do it for you. Ask our expert SBI! Advisor which traffic-generating solution is the best fit for your business. |
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The process is just as
important as the tools. Do things right the
first time, step by step... and good results happen.
The SBI! process shows you the way to build a
strong online presence that will generate traffic,
build credibility and trust, and grow your client base.
Convert knowledge and information related to your business niche into
a theme-based content site. Yes, you can do this yourself, from the
ground up, one step at a time. Or you can consult a SiteSell Services Specialist to either help you, or do it for you.
SBI! takes what you know, and helps you
turn that into your own unique content on your own unique Web site.
You use the SBI! system of no-tech-skills-needed, all-in-one, set of
tools to execute the flawless step-by-step process to build a theme-based content site.
Your growing site generates targeted visitors who quickly become warm, willing PREsold prospective clients.
From that point on, your client base grows and grows. Yes...
You can pull high volumes of targeted traffic to your site, by
building pages that focus upon frequently searched keywords
applicable to topics related to your business.
Yes, we don't just guarantee "satisfaction." We guarantee success. There is no faster, more cost-effective way to build your client base.
And we don't just guarantee success. We prove it. No one else does, because they can't.
The lifeblood of your business is new clients. The job of your
Web site is to deliver that. So here's our definition of "success"...
Hundreds of targeted visitors per day, every day, generated by you, growing to thousands
as you continue to create high-value, high-ranking content related to your
site's theme. Achieve that, and your only remaining challenge is a
most interesting and pleasant one...
Convert traffic into business income. And yes, as you'll see below,
SBI! provides all you need to complete
the business-building, profit-generating process.
The largest single segment of the economy is the services industry. It has virtually
missed the Net. And yet... service sellers and the Net are like apple pie and ice cream
-- the perfect match! Why?
Because every service has a theme... whether you are a direct sales
copywriter or a Linux sysadmin, your service
is about something. And that something can form the
basis for an SBI!-built Theme-Based Content Site... a powerful
vehicle for attracting and PREselling potential new clients.
And there is another VERY attractive aspect about selling your
services on the Net. A single client can bring in
hundreds, thousands, even tens of thousands of dollars.
So the return on your investment in
Site Build It! is higher
than for any other kind of business.
Think! Brainstorm!
What do you know, what can you do, what can
you provide that others will pay you for?
What are your passions and your hobbies?
What is your current job? Everyone has a
unique source of knowledge, a skill set, that can be
leveraged into a service of some sort!
Your full-time job (past or present) may contain the answer. Perhaps it
already involves providing a service
for a "service corporation" that bills out your time at triple what
they pay you. Guess what? You don't need the middle-man anymore.
The key is in the process, and in the all-in-one set of tools that permit you, or a SiteSell Services Specialist (if you just don't have the time or inclination to do it yourself), to execute the process (no matter how un-savvy you may be). Let's review that process step by step...
Most businesses just "put up a site."
Fatal. Because no one is looking for your site. No one is looking for your business.
People search for information, for solutions. After all, if
they knew you existed, they would not be searching. They would already be clients.
So build a site that will be searched-and-found by prospective new clients... hundreds of them...
then thousands, steadily building as your site gains in reputation and relevance at the engines.
Here is how to build a Web site that WORKS... one that publishes
the content your prospects seek (and that, of course, is also related to your
business), using SBI!'s
information, strategies and software tools (all working together)...
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STEP 1) Consider your service business from your client's point of view.
What niche do you occupy? What problems do you solve?
Develop the best Site Concept/Theme that is right for you.
STEP 2) Brainstorm profitable topics that are related to your theme. STEP 3) Build your Theme-Based Content Site -- fill it by publishing high-value content and information that potential clients want. (No HTML knowledge needed. "Guru-in-your-ear" online-help and tools like Analyze It! guide you, resulting in high-quality content that is also "Search-Engine-sexy.") STEP 4) The theme-based content attracts targeted visitors (i.e., potential clients) because you have written it to rank highly at the engines, in a "no-tricks way" that the Search Engines love... an ethical, effective way to attract targeted clients to your site. Motivated, interested traffic builds. Powerful, automated tools make it possible for anyone to build targeted traffic in a time-and-cost effective manner. (Search Engines are, by far, the #1 way that surfers find Web sites. If they can't find your site, it does not exist. As the engines improve their algorithms, all the Search Engine experts say that well-written theme sites are what will rank best over the coming years.) STEP 5) Your high-value, original content PREsells your targeted visitors, winning confidence and trust by providing the information they seek, by establishing yourself in this niche. It credentializes you in the eyes of your potential new clients. And your e-zine (electronic newsletter) deepens the relationship, building more and more trust. (Before you hire someone to perform a service, whether it's to cut your grass for the summer or file your next tax return, you need a certain comfort level (trust, confidence, competence, etc.). Your visitors are no different. A prospective client will have to feel very confident before she hires your services, especially if you are half-way across the globe! SBI! builds that trust and confidence for you, from the moment your prospect finds you at Google or Yahoo! (etc.,) through the delivery of expert and relevant information, and through regular contact via a professional e-zine.) STEP 6) All your good efforts are rewarded... new clients! Increased loyalty from existing ones. And, if you like, your business generates additional income streams through new monetization models appropriate to your business (more on this below). No tricks, no games, no magic formulas or "never before revealed secrets." You take care of business. SBI! works "behind the scenes" so that you can take care of business. |
T P M Is A Powerful Way T P
into the M of Monetization.
There is no limit to the
number of niches in the services sector of the economy... nor as to how
you can capitalize on the Web. From a Caribbean real estate agent to an offshore estate attorney, whether you're selling Webmaster or antique
watch restoration services, you can
do this.
No matter what your service business niche is,
a Theme-Based Content Site fits you like a glove and drives business like a whip.
You'll soon have a site that attracts warm, PREsold visitors...
YOUR visitors. And then... YOUR lifetime clients.
Build a business where you are in control, following a step-by-step plan and using tools with a proven track record of success within a positive, forward-thinking and supportive community.
SBI! sites succeed.
And we prove it.
SiteSell is the only company in the world that proves success.
Other companies would, of course, if they could. But 99% of their small business sites fail.
You cannot afford to lose a year of your life and thousands of dollars, which is what failure costs.
With SBI!, you'll soon have a site that attracts warm and willing-to-buy visitors...
YOUR visitors. And then... YOUR clients.
You have a future to gain, a past (i.e., knowledge) to convert into income, and absolutely nothing to lose...
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Jungian psychologist from Sarasota, Florida? Bagpiper from Quebec, Canada?
that is
doing the clicking (as opposed to her fingers 
that no longer "do the
walking")...
